Yōten: Pioneering a New Era of Inclusive Beauty in Barcelona's Historic Heart

In the winding, cobblestoned streets of Barcelona's Gothic Quarter, where the echoes of the past blend seamlessly with the pulse of modern life, a unique beauty atelier named Yōten has taken root. Founded in 2019 by Eryk and Israel, two visionary stylists who met in London, Yōten represents a confluence of history, art, and inclusivity.

Nestled next to the historic Traginers Square, under the shadow of ancient Roman walls, the atelier itself is a sight to behold. The walls and arches, standing for over 600 years, envelop the space in an almost sacred aura, making every visit a journey back in time. Here, amidst the remnants of centuries past, Eryk and Israel set about creating something entirely new—a beauty haven that champions sustainability, inclusivity, and self-expression.

From the outset, Yōten was envisioned as more than just a place to get a haircut or makeup done. It was conceived as a sanctuary where the lines between gender dissolve, where everyone, regardless of how they identify, is welcomed with warmth and respect. It's a venue where beauty transcends traditional boundaries, offering each client a space to explore and express their individuality without reservation.

Sustainability is at the core of Yōten's philosophy. The shelves of the atelier boast an array of vegan, cruelty-free products from esteemed brands like Pulp Riot, Living Proof, Olaplex, Milk, Fenty Beauty, The Ordinary, and KVD. Each product is chosen not only for its quality but for its alignment with Yōten’s ethical standards. Eryk and Israel are passionate about the benefits of natural ingredients and less chemical reliance, a commitment that is palpable to anyone who visits.

But Yōten's allure doesn't stop at beauty services. The founders' flair for fashion is evident in an exclusive line of clothing and bags, each piece crafted on-site, embodying the atelier's ethos of personal expression and artisanal quality. This integration of fashion and beauty services ensures that anyone who walks through Yōten’s doors can have their style reimagined, from head to toe.

The experience of visiting Yōten is akin to stepping into a living tapestry, one woven with threads of artistic creativity, historical reverence, and a forward-thinking approach to beauty. Clients leave not only with a new look but with a renewed sense of self, inspired by the care, skill, and spirit that Eryk and Israel pour into their work.

In this corner of Barcelona, where ancient walls whisper age-old secrets, Yōten stands as a testament to the enduring power of beauty and community. It’s a place where history is honored, futures are forged, and beauty is, most importantly, for everyone. This story of Yōten isn’t just about a beauty atelier; it’s about a movement towards a more inclusive, sustainable, and beautiful tomorrow.

Eryck, one half of the visionary duo behind Barcelona’s beloved Yōten Atelier, is not just a stylist but a gifted clothing designer as well. His latest venture took him to the prestigious IAMICONIQA event on May 12th, where he unveiled his much-anticipated clothing collection. Following this showcase.